SPORTS DIPLOMACY
As a new, exciting and dynamic team sport, Footy 9s is able to offer Australian companies a unique opportunity to meet their Corporate Social Responsibility (CSR) objectives.
Investing in Footy 9s will provide an opportunity for companies to make a real and positive contribution to the health and well-being of children in the community in which they operate.
There is no doubt that sport is an integral part of Australian culture. Australians excel at many sports, but Australian Football remains our only indigenous game. Like the kangaroo, Australian Football is a very identifiable symbol of Australian culture.
Further, governments around the world are keen to invest in programs such as Footy 9s and Aussie Rules Schools that target childhood obesity. Being part of the fight to reduce childhood obesity offers Australian companies a great opportunity to be recognised and perceived as good corporate citizens on the global stage.
Our development programs provide Australian companies the opportunity to showcase Australia and its culture in their local region. These programs provides an ideal opportunity to utilise sport as a tool to achieve development outcomes and establish people-to-people links between Australia and other regions.